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Sat Feb 06, 2021 2:58 pm
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Sat Feb 06, 2021 4:04 pm

Billie Eilish's 'heather' & Keke Palmer's 'I Don't Belong To You' Battling for No.1 on Hot 100 Next Week; Representatives Of Artists Engage In War

By Gary Trust

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Trouble brewing in Universal Music Group?

The Hot 100 (dated 2/8/2021) will have an extremely close battle between Atlantic's Billie Eilish's 'heather' and Virgin's Keke Palmer's 'I Don't Belong To You' given latest data from Soundscan.

From the week of January 29, Eilish's 'heather' skyrocketed to No.1 on iTunes with over 122,000 sold. Although Palmer's 'I Don't Belong To You" only matched with 78,000, a remix (feat. Lil Baby) and accompanying music video assisted Palmer's efforts to the top spot with 64,000 sold separately, meaning 'Belong' actually pushed 142,000 copies for the week.

The battle isn't that close on Flux however, with 'heather' having nearly a 24 million audio+video advantage on 'Belong'.

Jonny Braun, the CEO of Virgin Records, recently accused Flux and Atlantic Records of fraudulent activity regarding these streaming numbers, and will potentially bring a lawsuit to the floor if the Hot 100 posted isn't in their favor. "Caitlyn- oh I mean Kris Jenner, should be severely scared." (according to email messages between Braun and Billboard execs). Even Kris Jenner, Eilish's manager, was seen blasting in Virgin Records offices with a .45 pistol asking "where the HELL is that burnt faggot Jonny Braun located",  after the Lil Baby remix of 'Belong' released.

The results of the Hot 100 will be highly anticipated, therefore the February 8 edition of the Billboard Hot 100 will be posted tomorrow afternoon by 2PM EST.

May the odds be in each party's favor.

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Mon May 31, 2021 7:10 pm
Experts Predict: Song of the Summer 2021

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For most Americans Memorial Day is a chance to honor those who have given their lives for this country, but for giddy Billboard staff members it merely means they can finally begin tracking the Song of the Summer race. Bar a surprise last minute Lil Baby or Billie Eilish release, we have most likely already heard the song of the summer. Most iconic songs that ended up dominating the summer, such as Iggy Azalea's “Fancy” or Robin Thicke’s “Blurred Lines”, were released many months before Billboard’s official Song of the Summer tracking began. Based on early data, here are our top 5 contenders for the crown:

Rihanna - triggered
The single’s initial performance was very lackluster, especially considering Rihanna’s status as a veteran hitmaker and her previous single topping the Billboard Hot 100 for 2 weeks, but “triggered” turned out to be a fighter. It has been steadily rising for weeks, with whispers of Think Pink Records having a massive promo campaign planned for the next few months. The confessional slow-jam is not exactly what one has in mind when thinking of potential summer hits, but history has shown the biggest hits are sometimes the most unexpected. If we had to put all our eggs in one basket, this would be our best guess for what track will lead the Song of the Summer chart by the end of August.

Carly Rae Jepsen - Want You In My Room
It has been 9 long years since Carly Rae Jepsen first won the summer race with her breakout hit “Call Me Maybe” and even though her follow-up album was a massive critical success, it failed to live up to its predecessor commercially. After an extended break, she delivered a strong comeback single with  “No Drug Like Me”, which became Jepsen’s second top 5 hit. “Want You In My Room”, a lofty, joyous and groovy sex-anthem, is shaping up to be even bigger. It also has the advantage of Jepsen’s fourth album dropping in the early summer weeks, which might very well give it that final push needed to surge to the top.

Megan Thee Stallion - Body
If there is any objective truth in the streaming era it is that there is no such thing as too sexual, audacious or dirty. “Body”, with its raunchy take on body positivity, is likely to infuriate many conservative listeners and attract many more younger ones because of it.  Its repetitive and infectious hook seems tailor made for TikTok challenges and dance-floors all season. After all, it is not a true summer without a twerk-anthem. It probably also does not hurt that Megan proved herself to be one of the few female mc hitmakers with “Savage” last year.

YoungBoy Never Broke Again - Heebiejeebies (with Keke Palmer)
Capitalizing off the runaway success of Keke Palmer’s debut album, the recently 6x platinum-certified “I Don’t Belong To You” and Palmer’s current #1 single “Bossy”, it is not hard to imagine why “Heebiejeebies” is taking off. Add to that great chemistry between YBNA and Palmer and you have a sure-fire hit. As the main promotional single from the highly anticipated Space Jam sequel, it is basically a certainty that it will continue to rise up the charts as the film’s release date nears. Whether that will be enough to fend off the other tracks on this list is anyone’s guess.

Nicki Minaj - Barbie Tingz
The music scene has changed considerably since Minaj dropped her last project, but she did not waste time asserting her dominance with the braggadocious boom-bap anthem “Barbie Tingz”. Much like fellow Think Pink Records alum Rihanna, Minaj had to watch her lead start with surprisingly low numbers, but slowly and surely it has been rising. Its trajectory does not look quite as promising as the one for “triggered” but it is most definitely a single to look out for nonetheless.
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